I was at the Bon Jovi concert on Saturday night (with what felt like a ‘bazillion’ other people!). At one point just before singing one of their signature power ballads JBJ asked the crowd “anyone who has one of those camera phones can you please help us light up the stadium”.

What happened after that was amazing. One bazillion (Ok maybe a few less than that) camera phones lit up ANZ stadium.

These are all your customers.

They are on social every day (even while at rock concerts, the row in front of me did more facebooking than watching the stage!) and they are MOBILE. And there are lots of them and the number is only going to grow. I think from a marketers point of view, this picture definitely tells a thousand words……if your website and other bits and pieces aren’t built for mobile you definitely need to look at this as a goal next year…..!

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